Operating in a fast-growing digital environment of the Dubai, businesses many of which rely on their online presence, PPC Services Dubai sometimes meet difficulties connected with Google’s alterations in search algorithms. These changes can cause movements in search rankings with fluctuations in website traffic which can also upset well-planned SEO plans. But there is how to cope with it – use Pay-Per-Click (PPC) advertising as a stabilizer. Now let’s see how PPC can assist in keeping the traffic and business going during the shifts in SEO algorithms.
Deriving Higher Reach with Effective Keywords
If there are shifts in the SEO algorithms, the first solution is to raise bids of keywords delivering high results in PPC marketing. These keywords have already provided some great traffic and conversion rate which makes it safe to bet on visibility.
For instance, increasing your bid rates you can make your ads appear in key positions on the search engine results pages (SERPs). Such visibility not only can cover the temporary organic traffic shortages, but also keeps users engaged.
Optimize for long tail keywords for small and segmented audiences
Finding specific keywords with three plus words are a secret weapon in targeting a niche market. In the competitive market like Dubai they help you to target those searchers who are very specific on what they need and hence, have better chances of conversion.
For instance, instead of writing ‘car rentals,’ think of ‘luxury car rentals Dubai’ because it will pull in the right audience. These keywords tend to have less advertisement competition, thus facilitating unit placement without over and above expenses. It is very important to always reassess the long-tail strategy because it is always addressing different needs of the consumer.
Retargeting for More effectiveness to engage with the Past Visitors
Another strong landmark solution that can be utilized in PPC campaign is dynamic retargeting. This entails running banner ads to users who visited your site in the past highlighting the pages or products they clicked.
For instance, if a visitor searched for wedding venues in your site, a retargeting ad such as our event exclusive packages can persuade the visitor to book. In particular, the constant update of the ads may guarantee the chances of retargeting the potential customers and making conversions.
Conclusion
It’s not just a back-up, instead, PPC is a strong partner with SEO and especially at the time of algorithm shift. Starting from niches, high and long tail keywords, that can be used not only for unlimited amount of pages but also keeps on bringing a significant amount of traffic, to dynamic retargeting and A/B testing, these strategies can definitely help to prevent the traffic from a sudden drop and keep the business going in Dubai.
For consultants that offer professional advice on how to go about digital marketing, you should visit Quickdigitals.ae because they can offer the best advice in the current complex market.
